5 Advantages of Online Ordering for Restaurants
The outbreak of COVID-19 altered trends unchangeably in the food and restaurant industry. Online orders amounted to $4.7 billion in Canada in 2019. Another survey reports that 49.4% of Canadians will continue to order food online even after the lockdown lifts.
This signals the importance of an online ordering platform for restaurants, which is crucial to meeting online orders' increasing demands. Let's look at some of its advantages.
1. Generates more revenue
Having a mobile-friendly app and an online ordering website makes it easier for your customers to place orders. Customers are less rushed to complete their orders online, so they are more inclined to explore the menu. As a result, they may end up spending more as compared to ordering in person or via phone.
2. Highly convenient
Your restaurant is most likely not open 24 hours a day, but your online ordering platform is. This allows you to earn money even when you are not operating. Offering online ordering to your customers gives them the freedom to place their orders whenever convenient for them. This means they can place an order outside of business hours and choose their preferred pickup or delivery time when your eatery is open.
3. Increases productivity
There's no doubt that online ordering can increase a restaurant's productivity. Employees spend less time on the phone writing down orders from customers now that orders and payments are processed online. They'll have more time to devote to improving the overall customer experience.
4. Gives customer insight
Knowing what your customers want is a huge advantage, and online ordering platforms are an excellent way to find out. Unlike third-party services, in-house ordering systems allow you to collect valuable customer information and track order patterns for each transaction.
You wouldn't be able to know who your regular customers are, what food they order the most, or when they usually order if you didn't have this data. Customer insight enables you to improve the overall customer experience.
5. More marketing opportunities
An online ordering system provides advanced marketing and promotional tools to help a restaurant drive traffic on its website and increase sales. This enables restaurant managers to provide the ideal promotion to the right client at the right time. Since returning customers spend more money than one-time customers, implementing a loyalty programme is in a restaurant's best interests.
Looking to install an online ordering software? At Online Food Orders, we offer a custom online ordering platform for restaurants. Our commission-free online ordering system with real-time order management, multilingual capabilities, online payments, pickup and takeout options, and more. You simply need to register your restaurant and use our services for a small monthly fee.
Schedule a call today to take a demo or learn more about our online food ordering website.




